Kraken Rum Co. launches The Kraken Gold Spiced Rum, which it says will "set the new gold standard in the rum category for captains, sailors and admirals alike."  It's 35% ABV, SRP: $21.99.

A study conducted on the popularity of spiced rum brands showed The Kraken Gold Spiced Rum as a clear category favorite. Proximo Spirits commissioned a third-party double blind taste test study against category competitor, Captain Morgan. The study revealed more than 70% of consumers prefer The Kraken Gold Spiced Rum over Captain Morgan Original Spiced Rum. Furthermore, participants also overwhelmingly indicated The Kraken Gold Spiced Rum both has “superior taste” and is “the smoothest.”

The Kraken is celebrating its newly released Gold Spiced Rum by giving consumers an opportunity to win a Golden Hour experience in the Dominican Republic. To enter The Kraken Golden Hour Sweepstakes for a chance to win a trip to the home of The Kraken Rum, scan the QR code or visit KrakenGoldenHour.com for more information. No purchase necessary to enter or win.  Purchasing a product will not improve your chances of winning.  Must be documented resident of the U.S. or D.C., age 21 or older as of date of entry.  Registration begins at 12:00am ET on February 1, 2023 and ends at 11:59pm ET on June 30, 2023.

It's a gold spiced Caribbean sipping rum.  “As gold spiced rum occasions are now the highest among the rum category, we are proud to introduce this new offering from The Kraken, with a flavor profile all its own,” said Lander Otegui, senior vp-marketing at Proximo Spirits. “We are confident that this product will be the new gold standard in spiced rum thanks to its superb taste that we know matches what our consumers are looking for.”