The brand was founded by Sarah Castillo, a well-known and respected local restaurateur (Taco Heads, Tinies Mexican Cuisine, Sidesaddle Saloon); Andrew De La Torre, a club owner and the operator of Pequeño Mexico; and Stephen Slaughter, a local entrepreneur and real estate developer.

Joining the La Pulga team as the company's Head of Spirits is Ale Ochoa, who was formerly a Whiskey Scientist and Master Blender at Firestone & Robertson Distilling Co. (TX Whiskey).

La Pulga Tequila Blanco ($44.99) and La Pulga Tequila Reposado ($54.99)  are being distributed by Republic National Distributing Co.  La Pulga is packaged in an eye-catching and easy-to-pour bottle, sealed with a premium cork stopper and adorned with a keepsake La Pulga medallion. The bottle labels feature "alebrijes" – Mexican folk art images that depict "El Bronco" on La Pulga Blanco, and "El Toro" on the Reposado.

According to the global drinks analytics company IWSR, Texas is the second-largest state in the US (behind California) for tequila sales, with volume that outpaces the total tequila consumption in every international market outside Mexico and the US. Tequila volume in Texas, led by high-quality ultra-premium brands like La Pulga, grew by +22% in 2021.