Lake Hour Adds

Lake Hour, the premium spirits-based RTD brand co-founded by actor Wyatt Russell and film producer Rich Peete, is expanding its tequila portfolio with the launch of Passionfruit Tangerine Tequila Seltzer, its first new tequila flavor since 2023, and first-ever Tequila Seltzer Variety Pack. The brand is also launching The Dock Club, a new subscription program giving consumers a new way to purchase Lake Hour's growing lineup while unlocking access to exclusive products and releases.

The new Passionfruit Tangerine Tequila Seltzer pairs tropical passionfruit with bright tangerine and is made with 100% blanco tequila and real fruit juice. Each can contains 110 calories, is gluten-free, and has no artificial sweeteners or sugar substitutes. The new flavor is now available online nationwide in a 4-pack.

Passionfruit Tangerine also joins Watermelon Cucumber Tequila Seltzer in Lake Hour's first-ever Tequila Seltzer Variety Pack, with six cans of each flavor. The variety pack is debuting nationwide online, giving consumers a chance to try Lake Hour's tequila lineup in one pack.

The launch comes as Lake Hour expands its direct-to-consumer offering with The Dock Club, allowing customers to subscribe to the brand's full lineup of Vodka Seltzers, Tequila Seltzers, and Vodka Iced Teas. Members can receive 15% off biweekly deliveries and 10% off monthly shipments, along with early access to new flavors, limited-run collaborations, and seasonal merchandise.

 “The Dock Club really came from seeing how many people were reordering Lake Hour,” said Wyatt Russell. “We thought, why not make it easier for people who already love the drinks to get them, and give them a few things they can’t get anywhere else? The merch, limited releases and collaborations are all part of making it feel like you’re getting a little more of the Lake Hour world.”