Following a solid debut in the Great Lakes region earlier this year, Leinenkugel's (Molson Coors) is offers Juicy Peach to the broad market.
The expansion is part of a portfolio rebalancing aimed at simplifying Leinenkugel’s’ offerings, while keeping its most popular beer, Leinenkugel’s Summer Shandy, on shelves longer.
“We’ve heard from distributors, retailers and customers. Simplifying our portfolio means we'll be able to execute better with our most productive beer,” says Matt Ferebee, senior marketing manager for Leinenkugel’s. “By extending our most productive beers' time in market, we’re giving our drinkers more opportunities to buy and re-buy the brands they love.”
Key portfolio changes include Summer Shandy being sold longer in some markets (January through September), one less secondary seasonal beer, and one less primary seasonal beer outside of the Great Lakes (where fan-favorite Oktoberfest will still be available.) Additionally, Juicy Peach will replace Lemon Haze IPA as a year-round offering along with the year-round Lodge Pack variety pack.