LiveOne, a music, entertainment, and technology platform, announced its latest strategic initiative: the launch of Live One Brands, a new division featuring celebrity-backed and branded products, and the Birthday Sex Chardonnay brand.
In collaboration with Grammy-nominated R&B artist Jeremih and renowned Napa Valley/Sonoma winemaker Russell Bevan, LiveOne has crafted a unique offering inspired by Jeremih's chart-topping debut hit single, "Birthday Sex." The brand's grand debut will take place on July 17th, coinciding with Jeremih's birthday prior to the kickoff of his 50+ city, intercontinental tour alongside 50 Cent.
Throughout the tour, Jeremih will personally introduce the wine on stage at select cities, creating an exceptional opportunity for fans to connect with the brand in a meaningful way.
Birthday Sex is designed to cater to a diverse audience while maintaining an accessible price point. Jeremih's love and respect for Chardonnay and winemaking came from spending time with renowned winemaker Russell Bevan of Napa Valley, Calif.
Pre-orders of Birthday Sex are available at BirthdaySexWine.com. Any consumer who orders 6 or more bottles will receive a limited edition signed bottle from Jeremih.
Birthday Sex is one of the new brands that LiveOne is launching under LiveOne Brands, a new division featuring celebrity-backed and branded products. The venture will further diversify LiveOne’s business model and expand into the burgeoning multi-billion dollar celebrity wine and spirits category, which includes music icons Jay Z, Bruno Mars, Nicki Minaj, Adam Levine, Sting, Dave Matthews, Lenny Kravitz, John Legend and Drake among numerous others.
“Despite what a lot of people may think, I’ve always been a white wine kinda guy,” said Jeremih. “Seeing a lot of my friends launch their own liquor brands, I wanted to do something similar but in a more unique way. Wine, like music, is an art that connects people. My goal with this project was to bottle up the feeling of celebration and anticipation like in my song ‘Birthday Sex.’ Just as I make music that resonates with my audience, thanks to LiveOne and Russell Bevan, I now have the opportunity to share a different kind of experience through every bottle of Birthday Sex Wine."
“We are thrilled to partner with R&B sensation Jeremih and Napa Valley/Sonoma premiere vintner Russell Bevan to launch our newest venture, LiveOne Brands,” commented Robert Ellin, CEO and Chairman of LiveOne. “With celebrity spirits seeing exponential growth year-over-year, we see an opportunity to jointly disrupt the music and wine industry. Expanding our licensing division will also strengthen our artist and industry relationships with additional commerce and specialized consumer product revenues.”