Lobos 1707 Tequila launches its Buzzer Beater Initiative, a new culture-driven campaign created in partnership with elite basketball trainer Lethal Shooter that instantly reimburses fans for their Lobos 1707 and celebrates clutch moments, precision, and the power of the finish, while rewarding fans in real time.

Throughout the basketball season, each time a real buzzer beater is made during a professional game, Lobos will activate a real-time reward for fans. When a buzzer beater hits, consumers can purchase any Lobos 1707 at a bar or restaurant and head to LobosFinish.com to submit their receipt. Eligible participants will then be reimbursed for the cost of their beverage via Venmo, turning unforgettable moments on the court into instant celebrations off court.

Inspired by Lobos 1707's tequila-making process and heritage, where every expression is finished in Pedro Ximénez sherry wine barrels, the Buzzer Beater Initiative draws a natural parallel between the final shot in the game and the finishing touch that defines Lobos' award-winning tequila. Because whether it's basketball or tequila, it's all about the finish.