Loverboy Debuts Four New Hard Tea Flavors
Loverboy – the fast-growing maker of premium sparkling hard teas, spritzes and canned cocktails – introduced four new sparkling hard tea flavors now available in a first-ever eight-can variety pack.
The new flavors, Mango Pear, Pineapple Hibiscus, Half Tea & Half Lemonade, and Black Cherry Vanilla, are all made with organic brewed tea and are gluten-free, 90 calories or less and contain 0g of sugar, like all Loverboy hard tea flavors.
The new recipes marry bright summer citrus and floral notes with rich and crisp flavors for fall, giving the millions of loyal Loverboy fans a fruit-forward way to refresh their bevvy stock this season.
“Our fans have been asking for new flavors and we wanted to deliver in a big way, so we took the time we needed to get it right, and nailed it,” said Kyle Cooke, founder/CEO. “Our fans like to switch back and forth among Loverboy flavors, so we decided to give them four bold new flavors that can seamlessly work into their repertoire and easily transition from summer to fall. Plus, as the first release in Loverboy’s new, bolder package design, consumers won’t be able to miss it on shelves.”
The new variety eight-pack can be found at Kroger stores and will be available at other national retail partners in the coming months.
New Format to Accompany New Flavors – 19.2-Ounce Cans
In addition to the new flavors, Loverboy has debuted its first-ever 19.2-ounce cans, available in White Tea Peach, Strawberry Lemonade, and Half Tea & Half Lemonade flavors. The new, bigger can size give fans a single-serve option can perfect for cracking open and enjoying right from the cold box at convenience stores, stadiums, and other venues where the large format is typically sold.
“The decision to launch a large format can was a simple one. It gives our retail partners more options when it comes to how and where they merchandise Loverboy, it gives our fans more of what they love in a single can, and it drives our growth plans by opening the door to new venues and channels where 19.2-ounce cans are sold,” continued Cooke.
The 19.2-ounce cans are also available at select Kroger stores to start.