A study by The Business Research Co., London, projects the market for low-alcohol beverages growing 6% CAGR to reach $1.87 billion by 2030.

Factors fueling this anticipated growth include increasing consumer demand for mindful drinking alternatives, technological advancements in fermentation control, a rise in functional low-alcohol beverage offerings, greater retail shelf space dedicated to these products, and intensified marketing efforts centered on lifestyle branding, the report says.

Key trends poised to influence this market encompass the broadening of low-ABV product ranges, innovation in flavor retention methods, growing interest in health-conscious alcohol substitutes, emphasis on premium low-alcohol drinks, and expanded distribution channels through retail networks.

Understanding Low Alcohol Beverages and Their Appeal
Low-alcohol beverages typically contain an alcohol by volume (ABV) ranging from 0.5% to 1.2%. Unlike diuretics, which help the body stay hydrated by preventing dehydration, these drinks offer consumers a flavorful social option with moderate alcohol content. They cater especially to individuals who want a lower-calorie, lower-alcohol alternative without compromising taste or the social experience of drinking.

Health-Driven Consumer Preferences Supporting Market Uptake
One of the strongest growth forces behind the low alcohol beverages market is the rising consumer focus on maintaining a healthier lifestyle. This trend includes choosing beverages that are perceived as good for overall wellness and suitable for regular consumption. Many consumers view low-alcohol drinks as having fewer calories and less sugar compared to standard alcoholic beverages, making them attractive for health-conscious individuals.

For example, in June 2024, the International Food Information Council (IFIC), a US-based non-profit organization, reported that 54% of Americans adhered to a specific diet or eating pattern over the past year.

The report highlighted an increasing interest in protein intake, rising from 59% in 2022 to 67% in 2023, and reaching 71% in 2024. Additionally, about half of consumers expressed a desire to include more fresh foods in their diets, widely regarded as the healthiest choices. These patterns underscore the growing demand for healthier drink options, thus propelling the market for low-alcohol beverages.

Leading Regional Market for Low Alcohol Beverages
In 2025, North America emerged as the largest regional market for low alcohol beverages. The market report covers a broad range of regions including Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, and the Middle East and Africa, providing a comprehensive view of global opportunities and growth patterns.