Loyal 9 Cocktails, a canned vodka brand, has unveiled a fresh new platform “Less Less. More More”, which celebrates moments that are more exciting, more flavorful and more spontaneous.

To kick off the summer Friday season, the brand is hosting a pop-up party in New York City on Friday, June 9, which will live on consumers' calendars under the code name “Jury Duty.” At “Jury Duty,” consumers 21+ will enjoy Loyal vodka lemonades, tunes from DJ Out of Office, photo booths, rooftop terrace and more. Throughout the rest of the summer, Loyal will release a wide list of clever Friday appointments consumers can add to their calendars all summer long to take advantage of those summer Fridays!

Starting May 26th, consumers 21+ can enter for a chance to RSVP at loyal9cocktails.com/more-weekend to attend the Loyal pop-up bar. Can't make it to your "Jury Duty appointment" on June 9? No worries, Loyal 9 has you covered – from Thursday, June 8th through Monday, June 12th consumers 21+ can use code: LOYALSUMMER to enjoy $5 off Drizly orders to skip the FOMO and get a taste of a Loyal weekend. Plus, the canned cocktail line is also keeping it real with a wide list of clever Friday appointments consumers can add to their calendars all summer long!

"At its core, Loyal embraces the bold path in life – because life with more flavor is undoubtedly more fun," says Stephanie Pavone, Loyal 9 Senior Brand Manager. "We've decided to shake up the expected, encouraging our consumers to take more time for themselves and to feel less bad about it– starting with their rightfully earned summer Fridays."