Maker's Mark Bourbon Intros Announces Wood Finishing City Series, a Global Travel Retail Innovation

Maker's Mark introduced two new Global Travel Retail (GTR) exclusive whiskies to mark its newest Wood Finishing Series – the City Series – capturing the character of the world's most enchanting locations for whisky fans traveling the globe. Launching with New York City and Sydney, new limited-edition city releases will be added over the multi-year series.

Both the Maker's Mark Wood Finishing Series New York and Sydney Editions are now available Global Travel Retail. The New York Edition is sold at John F. Kennedy Airport Terminal 1 for a SRP of $95  and the Sydney Edition is available at Sydney Terminal 1 for a SRP of $140 AUD. Each terminal has curated Maker's Mark boutiques to sell the new whiskies with various experiential components such as screen-printing for travelers to enjoy. The stunning designs play homage to each city and the handcrafted nature of Maker's Mark Bourbon.