Mark West and Major League Baseball (MLB) announced a multi-year agreement establishing Mark West as the Official Wine of Major League Baseball. This partnership unites two iconic brands that epitomize American tradition and excellence.

As the category leader, Mark West (SRP $12.99) is outpacing competitors in share growth and is America’s No. 1 Pinot Noir under $15 and the No. 2 Pinot Noir across all price points.

Celebrated for its approachable, fruit-forward style and consistently high-quality pours, Mark West brings people together for shared moments. Beginning this season, the brand will be integrated across MLB broadcast, digital and social platforms, offering fans a dependable wine choice that mirrors the reliability and enjoyment of Major League Baseball.

“Baseball has always been about connection — shared moments, traditions, and the thrill of being part of something bigger. With our MLB partnership, Mark West is bringing that spirit to life in a new way,” said Britt West, Chief Commercial Officer, Gallo Wine & Spirits. “Our ‘On the Mark’ campaign celebrates fans who show up with passion and authenticity, just like we do with every bottle we make. We couldn’t be more excited to raise a glass to the season ahead and to all the fans who make the game what it is.”