Martell, the oldest of the great Cognac houses, proudly unveils the latest chapter in its "Soar Beyond the Expected" campaign, centered around the remarkable story of prolific artist and pioneer in Black, women's and art history, Loïs Mailou Jones. In a new spot narrated by Martell partner and world-renowned musician, actor and artist, Janelle Monáe, Martell sheds light on Jones' legacy and artwork. While widely celebrated today, in post-war Paris, Jones only entered and received praise by American exhibitions under the guise of a white woman.
Loïs Mailou Jones was the longest-surviving artist of the Harlem Renaissance who attained fame while living in Paris during the 1930s and 1940s. Influenced by the movement, Jones' established a Parisian-style salon upon her stateside return, dubbed 'The Little Paris Group', where local Black artists and students could thrive creatively, hone their skills and exchange critiques. She was often surrounded by presidents, world leaders and prominent figures like Langston Hughes, Josephine Baker and Carter G. Woodson.
On March 23rd at The Bishop Gallery, a Black-owned art gallery in Brooklyn, Martell's Little Paris Group will deliver on the mission of Jones' historic salon and resurrect the original Little Paris Group in 2023.
The space will follow the same principles that Jones established years ago, alongside mentors of both traditional and modern art disciplines to produce a creative hub that uplifts artists and provides them with a sense of community and artistic advancement.
"The impact of Jones uniquely reminds us that Black History is an important part of Women's History. In honoring and understanding this truth, Martell stands as a brand that celebrates Black History and uplifts all women to soar beyond the expected,." said Charlotte Raux, Senior Brand Manager, Martell Cognac at Pernod Ricard USA.