MGP Ingredients Supporting 'We Don't Serve Teens' Campaign

MGP’s branded spirits division will share the campaign across its family of
premium spirits including Yellowstone Select Kentucky Straight Bourbon Whiskey; El Mayor Tequila; and Remus Straight Bourbon Whiskey, and everyday favorites like Everclear and Salvador’s.

Lux Row Distillers and Limestone Branch Distillery also will promote the campaign, as will the Luxco LinkedIn page.

The distilling solutions division will join the campaign via its MGP Distillery
Collective Facebook page, an industry-focused platform that encourages
discussion about all aspects of distilling. MGP also will participate via its
LinkedIn page.

“While teen drinking has declined to historically low levels over the past 25
years, the partners in the ‘We Don’t Serve Teens’ initiative want to keep those
numbers moving in the right direction,” said CEO and President Dave Colo.

A recent survey indicates there is more work to do in this regard. According to
the December 2021 Monitoring the Future Survey, 77% of high school seniors
reported that alcohol was easy to get, if they wanted some. Additional research
provided by ‘We Don’t Serve Teens’ found that 85% of respondents “do not think that teens buy alcohol themselves.”