Michelob Ultra, official beer sponsor of the FIFA World Cup 2026, launched its limited-edition U.S. Soccer Jersey Pack, which is inspired by the just-unveiled jersey that will be worn by the U.S. team in the tournament this summer.

Ricardo Marques, SVP of Marketing for Michelob Ultra, said: “The return of the FIFA World Cup 2026™ to the U.S. marks a defining moment for American soccer, and Michelob Ultra is honored to be at the heart of it. We’re celebrating the U.S. Men’s National Team (USMNT), igniting fandom nationwide and kicking things off with the U.S. Soccer Jersey Pack as a symbol of pride, passion, and belief.” 

As a multi-year sponsor of USMNT, the packaging and aluminum bottles uniquely showcase the American flag’s red and white stripes, designed to honor the pride, passion and performance of the U.S. team, and reimagine Michelob ULTRA’s signature packaging with a bold design that brings fans together to cheer for U.S. Soccer — whether they’re watching at home, at their favorite bar, or Pitchside.  

 Michelob Ultra’s U.S. Soccer Jersey Pack is on shelves now, starting on the West Coast and rolling out nationwide over the next month, and will be available everywhere Michelob Ultra is sold, while supplies last. This complements a full lineup of packaging from the brand for the tournament including 12 oz. cans with the USMNT crest, 12 oz. cans and 12 oz. bottles with the FIFA World Cup 2026 logo. 

In addition to new packaging, Michelob ULTRA is continuing its support of U.S. Soccer by creating Superior Access opportunities that allow fans to enter for a chance to win tickets to a FIFA World Cup 2026™ match by simply scanning any USMNT crest on Michelob ULTRA advertising and packaging. Michelob ULTRA is also debuting billboards in key markets across the country with creative celebrating the USMNT crest alongside Michelob ULTRA’s iconic red ribbon blending within the soccer logo. Fans can scan any U.S. Soccer crest or visit Michelob ULTRA Part Of The Game and enter for a chance to win.