Milestone Brands unveiled its latest creation, the free-spirited Dirty Monkey Banana Peanut Butter Whiskey. This delicious new release is crafted with real whiskey, all-natural peanut butter and banana flavors blended to ignite your sense of adventure and have your taste buds swinging with delight. In addition to being all-natural, Dirty Monkey is allergen-free and contains absolutely no high-fructose corn syrup.
Flavored whiskey is one of the most popular category segments in the industry, boasting an impressive 10-year volume CAGR of 23% per year (Market Watch 2023).
This growth is driven by consumers looking for new experiences and innovative flavors, particularly those that have a nostalgic appeal, which are interesting to 71% of millennial and Gen Z LDA consumers (2021 Mintel Study). These consumers also want products that are inclusive and can be enjoyed by everyone in a group. Dirty Monkey perfectly embodies these trends, combining popular peanut butter and beloved banana flavors with an incredibly smooth taste, encouraging consumers to grab a round and toast their troop. SRP: $25.99, ABV35%.