“There’s something about the simple pleasure of eating peanuts and drinking a beer,” says Lucy Bloxam, marketing manager for Miller High Life (MolsonCoors) as she explains why Miller High Life and Planters Peanuts have launched a co-branded line of t-shirts, sweatshirts, hats and more featuring Miller High Life and Planters, available on High Life’s digital storefront, as well as retail displays and more.
The brands are offering legal-age consumers a chance to win free Miller High Life and Planters peanuts for a year, along with a $500 gift card to Miller High Life’s shop site to outfit their home like a classic dive bar. Consumers can enter to win by scanning a QR code on select packs of Miller High Life or by visiting.
Off-premise, there will be a set of co-branded metal tools, as well as thematic packaging celebrating Miller High Life's heritage. Twelce-packs of bottles, and 18-, 24- and 30-packs of 12-ounce cans will feature the limited-edition packaging and the sweepstakes QR code.