Moët & Chandon Most Valuable Wine, Champagne Brand, Barefoot Strongest

Champagne brands are outperforming still wine brands, according to the Alcoholic Drinks 2026 report, a new report by the world’s leading brand valuation consultancy. The three fastest-growing brands in the ranking are all Champagne brands: Veuve Clicquot, Dom Pérignon and Moët & Chandon. Meanwhile, four of the six still wine brands have lost value, including Penfolds, which is down by almost a third. 

Moët & Chandon remains the world’s most valuable champagne & wine brand. Its brand value is up 12% to $2.3 billion, and its Brand Strength Index (BSI) score is 80.3/100, giving it an AAA- brand strength rating. Veuve Clicquot is the fastest-growing brand in the ranking, with its brand value up 39% to $1.4 billion, rising from fourth in 2025 to second in this year’s ranking. Dom Pérignon also records strong growth, with its brand value rising 21% to $300 million and moving into ninth place. 

This performance comes despite ongoing pressure on Champagne shipment volumes, underscoring the resilience of the category’s leading brands. While consumers may be purchasing fewer bottles overall, top Champagne houses continue to sustain value through strong heritage, luxury positioning, and a clear association with celebration and prestige. 

Still wine brands have faced a more challenging year. The International Organisation of Vine & Wine reported that global wine consumption fell nearly 3% in 2025 to 208 million hectolitres, reflecting pressure from mature-market shifts, economic conditions and changing consumer behaviour. These headwinds are evident in the Brand Finance Alcoholic Drinks 2026 ranking, with Penfolds recording the steepest decline in brand value, down 32% to USD776 million, followed by Changyu, down 22% to USD641 million. Yellow Tail and Beringer also saw notable declines of 14% and 16% respectively, highlighting the tougher operating environment facing still wine brands.

Barefoot is the strongest Champagne & wine brand in 2026, with a Brand Strength Index (BSI) score of 85.1/100 and an AAA brand strength rating. Its brand value rose 2% to $1.3 billion, underlining the continued relevance of accessible, familiar and widely available wine propositions even as consumers become more selective. Carlo Rossi also grew, with its brand value up 8% to $313 million, showing that value-led and everyday wine brands can still gain ground where they retain strong familiarity and affordability.

“Consumers are drinking less wine but they are still willing to spend on brands that represent meaningful occasions," said Henry Farr, global sector head for alcoholic drinks, Brand Finance. "The success of Moët & Chandon, Veuve Clicquot and Dom Pérignon shows that strong brands can outperform their categories when they command premium perceptions and emotional relevance. Meanwhile, declines for brands such as Penfolds and Changyu reflect the broader pressures facing still wine, where changing consumption patterns are making growth harder to achieve.”