In a posting on the company's blog and a presentation to the Consumer Analysts of New York, Rahul Goyal, president/CEO, Molson Coors Beverage Co., laid out an ambitious "strategy to create the next chapter of growth for our great company."

Here are its main points:

1. A scaled portfolio of strong brands. Molson Coors plans to strengthen its core brands, to focus more on value brands "because they’re the backbone of our portfolio with the reach and trust of millions of consumers. "
2. Focus much more on value brands. "They can be a strategic lever – for us and for our distributors – during a time of price-consciousness for many consumers." That includes scaling the company's Beyond Beer portfolio" through M&A. "One aspect of growth for Molson Coors includes all those moments when they’re searching for their perfect drink, with or without alcohol. (emphasis added)
3. "Beer is a local business, he said. so more P&L accountability will be shifted downward so teams can adjust resources in days not mohl
4. Equip sales teams with tools that will let them begin to identify " the highest returns, with local-market insights unlocking even more opportunities to optimize our investments. And we’re advancing our World Class Supply Chain program, upskilling our people while investing in technology that removes friction, frees up time for greater focus and unlocks more resources to evolve our business. "
5. Champion beer. "We should not accept a declining category – this is a job for our entire industry, and the time is now. At Molson Coors, every member of our team must do their part to help the category recover by rebuilding beer’s relevance, celebrating the craftsmanship in every pour and championing smart, moderate consumption of our brands "