Molson Coors Beverage Co. next week is set to release Topo Chico Spirited, its first line of ready-to-drink canned cocktails made with real spirits.
Made with real juice and filtered sparkling water, Topo Chico Spirited will launch in single-flavor packs of three varieties, each inspired by classic cocktails: Tequila & Lime (ranch water), Tequila & Grapefruit (paloma) and Vodka & Lemon (Chilton). They each check in at 5.9% alcohol by volume.
“For years, bartenders have used Topo Chico Mineral Water as a key ingredient in their cocktails. Topo Chico Spirited is inspired by that same tradition, each having their own distinct regional flair, made with filtered sparkling water and delicious flavors,” says Alex Ottenheimer, marketing manager for Topo Chico Spirited. “They’re different than anything else in the RTD category.”
opo Chico Spirited hits as RTDs are climbing in popularity. The segment grew 53% in 2021, about double the growth of the wine- and malt-based categories, according to market research firm IWSR. And vodka and tequila are the two most-popular spirits in the U.S., where Topo Chico Spirited will be sold in 22 states.
The launch will be supported by a PR plan to raise awareness among consumers, backed by digital advertising on social media platforms, she says. That precedes a busy summer for Topo Chico Hard Seltzer, which plans to double its media budget from May through August, Ottenheimer says.