Molson Coors to Launch Arnold Palmer Spiked Raspberry Half & Half

It will be the fifth flavor for the Arnold Palmer Spiked line and will be sold in 24-ounce single cans. It will have an ABV of 5%.

“The hard tea market is booming, and consumers are looking for fresh innovations from the brands they already know and love,” says Marissa Meliker, associate marketing manager of flavored malt beverages at Molson Coors Beverages Co.

Molson Coors will support the brand’s launch with a social and digital campaign, as well as retail support, Meliker says.