Montanya Rum Names Advisory Panel

Montanya Rum, a Crested Butte, Colo., women-owned B-Corp Certified Beverage Company, named its advisory committee, comprised of some of the most reputable, globally recognized experts across the wider beverage industry:

• Jeff Sarfino, Chairman & CEO, Lanterna Distributors, Inc. 
• Jimmy Bruton, Experienced alcoholic beverage leader with over 30 years of experience, most recently serving as CMO for Via Carota Craft Cocktails
• Michelle Ivey, A proven brand builder who helped scale Illegal Mezcal from early growth through its acquisition by Bacardi, with a track record of building culturally resonant premium brands across spirits, hospitality, and lifestyle; CEO of Lake Hour Cocktails and Co-Founder of Como No Energy
• Sivan Cotel, Strategic executive and board leader with 20 years of experience, including a decade+ launching new startups and managing profit/nonprofit boards to drive business performance and client service excellence.
• Taylor Foxman, Founder & CEO, The Industry Collective
• William Kehler, Liquor and Beverage Industry Veteran with over 12 years of experience; having launched 3 product lines across whiskey, flavored shots, and hemp beverages; expertise in social media influencer marketing, new product formulation, and supply chain