With 6,400 operating breweries, more than 6,600 operating wineries, and more than 1,900 operating distilleries in the United States just what does it take to succeed in the beverage industry – especially if your product involves spirits?
National Alcoholic Beverage Control Association leadership and a supplier partner were guests answered that question on a media podcast addressing how important control state data is in informing sales and marketing decisions in the beverage alcohol marketplace.
President and CEO Neal Insley; Sr. VP Trade Relations, COO, David Jackson; and General Sales Manager- Control Region, Campari America, Sean Noble were interviewed by Kyle Swartz of On & Off. The podcast looked at the U.S. and global alcohol industries, with a focus on retail trends and best practices.
“Control systems represent approximately 25% of the nation’s population and account for roughly 23% of distilled spirit sales and a significantly smaller percentage of beer and wine sales,” said Insley. NABCA has been in the data business for a long time, he added. NABCA has an 86-year history of collecting data from control systems across the U.S. “Plus, because our data is verified and accurate, there is a level of confidence from those who use NABCA data to report about sales trends and volume, which influences a company’s bottom line,” said Insley.
"Fishing in a pond that is fully stocked proves to be more successful for catching fish than casting a line into an open body of water to chance what may show up," said Jackson, NABCA COO, during the podcast.