New Agency to Specialize in Wine Industry Marketing

Wine industry marketer Kaytlin Martino-Zavala launched Margaux Marketing, a full-service digital marketing agency built exclusively for wine brands seeking sustainable growth in a rapidly evolving marketplace.

“For decades, wineries could rely on distributors, critics, and tasting room traffic to drive growth,” said Martino-Zavala. “Today’s consumer discovers brands differently. They’re finding wineries through social media, digital content, email, and peer recommendations. The brands that recognize that shift and invest accordingly will have a significant competitive advantage and will be the brands that succeed, both during and after this market downturn.”

Martino-Zavala brings a decade of experience in the wine industry and luxury marketing to her new venture. Most recently, she spent more than three years overseeing marketing at Trefethen Family Vineyards, where she guided the iconic Napa Valley winery through evolving consumer trends while honoring the legacy of one of California’s pioneering wine families.

During her tenure at Trefethen Family Vineyards, Martino-Zavala helped lead the winery’s digital transformation at a time when many wineries were experiencing declining online engagement and e-commerce performance. Recognizing SMS as an underutilized channel, she developed a more integrated email-and-SMS strategy, multi-channel approach to e-commerce sales, executing 177 campaigns in a single year. The effort resulted in a 380% increase in SMS-driven revenue and a 101% year-over-year increase in combined email and SMS revenue, despite broader industry softness and a decline in email revenue alone.

Prior to Trefethen, Martino-Zavala was a member of Visit California’s Global Brand Advertising team, contributing to multi-million-dollar creative campaigns spanning television, digital media, and destination marketing initiatives. The role provided a macro-level understanding of traveler behavior, luxury consumer trends, and the importance of collective storytelling in elevating entire regions and industries.

Martino-Zavala began her wine industry career at Bogle Family Vineyards, where she managed social media strategy across the company’s portfolio of brands, including Bogle Family Vineyards, Phantom Wines, and Juggernaut Wines. Working directly alongside the Bogle family, she developed an early appreciation for the balance between heritage, innovation, and brand storytelling that defines successful wine businesses.