Wildcard, New Amsterdam Vodka's line of canned beverages, is the official ready to drink vodka of the UFC, under an agreement between UFC and Spirit of Gallo's New Amsterdam Vodka unit.
The agreement provides Wildcard "a deep level of integration into key UFC assets, including live events and broadcast features in all U.S.-based Pay-Per-Views, and prominent branding inside the world-famous Octagon®. Wildcard and UFC will also collaborate on original content that will be distributed through UFC's popular digital and social channels, which reach more than 200 million users worldwide," New Amsterdam said.
Wildcard will debut around the highly anticipated UFC 281: Adesanya vs. Pereira, which takes place this Saturday, Nov.r 12, at Madison Square Garden in New York City, and which is headlined by two championship matchups. In the main event, UFC middleweight champion Israel Adesanya looks to settle the score with former kickboxing foe and No. 5-ranked contender Alex Pereira. In the co-main event, UFC women's strawweight champion Carla Esparza intends to defend her newly won title for the first time against former champion and No. 2 ranked contender Zhang Weili.