New Brew to Benefit Nebraska Student-Athletes Name-Image-Likeness Payments

Kros Strain Brewing, an award-winning local brewery in La Vista, Nebraska, announced a collaboration with The 1890 Initiative, LLC ("1890"), a business dedicated to helping student-athletes in Nebraska benefit from their name, image, and likeness ("NIL"). Kros Strain will introduce a new beer, Cornhead Lager by 1890, with proceeds from every sale supporting NIL initiatives for Nebraska student-athletes.