No.3 Gin Takes over NYC for Martini Month

No. 3 Gin, the award-winning spirit, is celebrating Martini Month (June), World Gin Day (June 13), and National Martini Day (June 19) with a dynamic calendar of consumer events in Manhattan. Highlighting the versatility of the definitive London Dry spirit across the city's most prestigious establishments, the programming honors the craftsmanship behind the iconic serve, inviting seasoned enthusiasts and curious newcomers to immerse themselves in the world of gin.

A focal point of the schedule is the Martini Fitting Boutique at Maison Barnes, with education led by No. 3, taking place from June 17–19. Acknowledging that martini's vast array of specifications can be a barrier to entry, the experience will demystify the cocktail through a ritual of measurement and refinement, empowering those who feel sidelined by its complexity to discover serves tailored to their unique tastes.

"No. 3 Gin was born from a two-year journey of recipe refinement to create the perfect gin," says Alicia Stark, No. 3 Gin Global Brand Ambassador. "We believe that anyone can be a 'martini person' once they discover the pour for their palate. The Martini Fitting Boutique helps every guest find a version of the cocktail they truly love, ensuring the result is not only good, but personal."

The Martini Fitting Boutique opens the door to the opulent, Art Deco-inspired Salon Madeleine at Maison Barnes, part of The Dinex Group network founded by Chef Daniel Boulud. Each $75 ticket includes a guided tasting hosted by experts from No. 3 gin, a refreshing spritz cocktail upon arrival, a curated selection of Maison Barnes's most famous small plates, and a martini nightcap served to the bespoke measurements of guests' new signature serves.