Sales of domestic table and sparkling wines through NIQ off-premise outlets totaled $850 million in the four weeks ended Oct. 7 down 3% versus a year ago. Volume in the period fell 6% to just under 8 million cases.
Heading into the heart of the OND sales period, it’s unclear how consumers will spend this year with premiumization showing signs of slowing.
Sales of table wines in glass through off-premise outlets tracked by NIQ in the 52 weeks ended Oct. 7 indicate spending focused in the $15-$19.99 price tier. The tier saw spending increase more than 1% in the period, making it the only category to report consistent — and even accelerating — growth since 2021. Similarly, case volumes were resilient, declining just 1% versus a year ago according to Wine Analytics Report.