Old Forester Launches The Sleepeasy on Whiskey Row

From March 1 to April 2, 2023, consumers nationwide can book a stay in the one-bedroom apartment that draws upon the brand's rich 152-year history and is located adjacent to Old Forester Distillery on Louisville's historic Whiskey Row.

The Old Forester Sleepeasy will transport guests to a simpler era with timeless classics including expertly crafted chess boards, vinyl records and memorabilia from the brand's archives.

Each booking includes:

  • a personalized meet and greet with Master Taster Melissa Rift
  • a tour and tasting at Old Forester Distillery
  • and the rare opportunity to purchase limited-edition whiskies including the 117 entire Series, President's Choice 2023, and Birthday Bourbon 2022.

"The Sleepeasy is the ultimate experience for bourbon lovers," Rift said. "People will receive an insider look at the world's first bottled bourbon – and this experience will take guests through Old Forester's unique history. And the best part – it's all for charity."

The Sleepeasy was announced today as Old Forester celebrated the newest release in its acclaimed 117 series – Warehouse H bourbon.

Warehouse H is symbolic of Old Forester's growth after WWII. Construction on the brick warehouse began in 1946, housing 50,000 barrels. The 4 story, 8 chamber warehouse was designed to be heat cycled in the winter months when temperatures dropped below 60 degrees and the maturation process ceased. Warehouse H is unusual in its heat cycling profile with the 1st floor sometimes hitting the highest temperatures.

Customers staying in the Sleepeasy get the opportunity to purchase Warehouse H, along with other rare bourbons.

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