Old Forester (Brown-Forman) is celebrating the fifth anniversary of its return to Whiskey Row in downtown Louisville with special surprise bottle drops during June and a charitable donation to a Louisville non-profit.
In the five years since the distillery's opening on June 14, 2018 (National Bourbon Day), Old Forester has doubled its business nationwide as bourbon aficionados discover and rediscover the brand – the only bourbon to exist before, during, and after Prohibition.
The distillery has served as a top tourist attraction in Louisville, attracting more than 126,000 visitors last year to explore fermentation, distillation, maturation, and bottling process experiences as well as its one-of-a-kind barrel making facility – the only major distiller to own and operate an onsite cooperage.
Surprise bottle drops on random days, at random times will give consumers the opportunity to purchase rare bourbons, such as President's Choice, the 117 Series and the highly-coveted Birthday Bourbon.
To celebrate the anniversary, Old Forester donated $12,000 to the Center for Women and Families, a Louisville non-profit that helps women and families in crisis by providing housing, support and safety from domestic violence. The proceeds are a result of the inaugural Old Forester Sleepeasy immersive experience on Main Street.