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Miller Lite's New Campaign: Socialize in Person (and Drink Miller Lite)

Miller Lite's New Campaign: Socialize in Person (and Drink Miller Lite)

Miller Lite's new campaign, “Legendary Moments Start with a Lite,” debuts Saturday, Jan. 10 during NFL playoff football. It will extend beyond TV with The Miller Lite Damp January Club, encouraging consumers to socialize along with the chance to win beer money, exclusive merch and more. The campaign’

KLG PR Repping ALB Vodka

ALB stands for Albany, the airline code for Albany, N.Y., where the vodka's producer, Albany Distilling Co., the city's first distillery since Prohibition, is based. It's positioning itself as "he hardworking vodka from upstate, not another stylized Brooklyn or Manhattan lifestyle label,

A-B Expands Sponsorship of MSG Venues

Anheuser-Busch expanded its sponsorship of MSG Entertainment properties, including at Madison Square Garden and Sphere in Las Vegas; as well as with the New York Knicks and New York Rangers, the Concert Series at Madison Square Garden, College Hoops at The Garden, and MSG Networks. NÜTRL Vodka Seltzer and

Carbonation Lifts Likeability, Purchase Intent for Muscadine. Will Canning?

The value-added process of carbonation led to a significant increase in likability, purchase intent, and ranking for the carbonated wine samples over uncarbonated samples of muscadine wine, Nick Wendrick, found while an undergraduate at the University of Florida. Now a master's degree candidate at UF, is studying

Large-Scale Fla. Wine Industry Possible After Research Breakthrough

Researchers have grown and harvested wine grapes that are resistant to the main bacterial disease that has long prevented Florida from establishing a large-scale wine industry. Researchers successfully grew five grape varieties in Citra, Florida, that are resistant to Pierce’s disease, a bacterial infection that kills the vines

Share a Splash Names Erle Martin CEO

Share a Splash Wine Co. hired Erle Martin as chief executive officer. He previously led both the Coppola and Crimson Wine Group organizations. Martin has held senior executive roles on the distribution side of the business, most recently with Winebow. With nearly four decades of experience across both the producer

Cider, Mead Producer Sues TTB Over Ban on Vintage Years on Labels

Garden Path Fermentation, a beer, cider, mead, and fruit wine producer based in the Skagit Valley, Washington, joined by a consumer plaintiff, said it sued Alcohol & Tobacco Tax & Trade Bureau challenging a federal rule that prohibits producers of cider, mead, and fruit wine from listing “vintage” years on