Patron Tequila, the world's No. 1 super-premium tequila, announces its new partnership with the Grammy Awards as the Official Tequila Partner, celebrating the musicians who never compromise on their craft and continue to shape culture. 

"We're honored to kick off our first year as the Official Tequila Partner of the Grammy Awards," said D-J Hageman, vp-USA, Patron Tequila. "The Grammy Awards represent the most exciting night in music, and Patron is proud to be there celebrating alongside the artists who make it extraordinary. From the red carpet to backstage and beyond, our partnership with the Recording Academy allows us to toast the craft, creativity, and passion that define this moment in music."

Patron will introduce the "Golden Record," a new, official cocktail of the awards. Throughout Grammy Week:

• A 360-degree Patron bar will be featured at Grammy House, the annual multi-day immersive experience that kicks off Grammy Week and brings the music community together.
• Patron will be served at various official Recording Academy events, including at the iconic MusiCares® Person of the Year ceremony and Recording Academy Honors Presented by the Black Music Collective, where guests will enjoy a dedicated Patron bar and specialty cocktails.
• On the big night, Grammy Award winners will have the opportunity to toast with a glass of Patron El Alto backstage at the Patron Reaching New Heights Bar in the Media Centre.
• In the weeks following the award show, Grammy fans can look out for an exclusive behind-the-scenes interview on social produced by the Recording Academy and Patron featuring Grammy-award winning DJ and producer Kaytranada discussing his path to musical greatness over a glass of Patron.