Peju Winery Marks 40 Years, Launches Philanthropy Initiative

PEJU Province Winery—the family owned and operated winery in the heart of Rutherford—celebrates its 40th anniversary and looks ahead to the next 40 years by launching a new philanthropic initiative and community partnership, museum experience on the property, and a series of events at the estate and across the country.

Founders Tony and Herta "HB" Peju are transitioning ownership to daughters Lisa and Ariana. Tony Peju redefined Napa Valley four decades ago with the family's garage tasting room—the first of its kind—as he championed the right of grape growers to sell their wine directly to consumers. I

The Peju family created the Wine Country and redefined Napa Valley four decades ago with the family's garage tasting room—the first of its kind—as he championed the right of grape growers to sell their wine directly to consumers. In founding PEJU Winery, the Peju family broke the mold and created the Wine Country experience that visitors know and love today.

To mark 40 years in Napa Valley, PEJU launched The Heart of Peju, a philathropic works to support local families through the Monarch Justice Center. PEJU is also hosting an innovative museum, the PEJU Legacy Experience. Housed in the loft of the iconic estate tower—the tallest structure in Napa at the time of its completion—the Legacy Experience honors founders Tony & Herta Peju, the Rutherford estate's notable history, and the family's expansive plans for the future.