What: The new Pernod Ricard USA BarSmarts program is aimed at current professional bartenders as well as those who want to upgrade the cocktail mixing skills.
Features: For a $29 fee, registrants get:
- A robust job board, connecting prospective employers with qualified candidates
- Diverse, best-in-class mixologists contributing to the platform including Chanta Hunter, Haley Traub, Misty Kalkofen, Jane Danger and Jack Schramm
- Exclusive access to thought leadership content through a strategic partnership with the Welcome Conference, an annual hospitality event founded by acclaimed restaurateur, Will Guidara
- A newly launched Spanish-language version of the program, expanding access and support for Hispanic and Latinx communities
Endorsement: "All too often, bar education programs neglect to include the foundational materials necessary to build a strong, competent bar team," said Misty Kalkofen, Director of Education for Another Round, Another Rally, a nonprofit organization dedicated to aiding hospitality workers. "BarSmarts is a thorough resource that ensures the entire team starts with the same primary knowledge — and has an opportunity to evolve their skills — to provide the best guest experience possible from start to finish."