Peroni Nastro Azzurro, the No. 1 Italian beer brand, announced a new lifestyle campaign, "Here For The Nastro Azzurro" with Emmy Award-winning Italian-American chef, author and TV personality, Giada De Laurentiis, and limited-edition gold bottles for fans just in time for the most celebrated time for winter sports.

Blue ribbons are gracing winning athletes from around the world this winter, so Peroni Nastro Azzurro - whose name means "blue ribbon" in Italian - is celebrating its iconic symbol in parallel with the moment in its new "Here For The Nastro Azzurro" campaign. The blue ribbon embodies the brand's heritage and commitment to excellence that has defined the brand's bottles and packaging for decades.

This campaign brings fans together to make everyday moments feel blue-ribbon worthy and elevated with Italian craftsmanship and impeccable taste. The "Here For The Nastro Azzurro" campaign will roll out across streaming, broadcast, digital, local OOH and social touchpoints throughout the winter season, extending the legacy of Peroni's blue ribbon into cultural moments where celebration and togetherness shine brightest.

Set in a theatrical alpine world, one spot follows a skier racing toward a blue ribbon-worthy reward: a Peroni Nastro Azzurro at an aprés-ski bar. The second features brand partner and skier Giada playfully earning her blue-ribbon moment, without even having to hit the slopes. Together, both show that while athletes chase the blue ribbon, others toast their moments with one too: Nastro Azzurro.

"For us, the blue ribbon isn't just a symbol of athletes reaching their pinnacle: it's part of our brand's decades-long testament to reaching for the Nastro Azzurro in the moments that matter," said Sofia Colucci, Chief Marketing Officer, North America, Molson Coors. "'Here for the Nastro Azzurro' celebrates the joy in everyday moments, bringing people together over something real, beautifully crafted, and with unmistakable Italian style."