Timing is everything. And if you're a public relations practitioner, so is knowing what's going on in the world around you.
A little more than an hour before a Manhattan jury found Donald Trump liable for sexual abuse and defamation of E. Jean Carroll, PETA put out a press release asking Trump "to help end Clydesdale mutilations" by Anheuser Busch. PETA said Trump owns nearly $5 million in Anheuser-Busch InBev stock.
It's not as if PETA couldn't have known about the former president and once again candidate for the Republican nomination for U.S. president had been sued by Carroll, who alleged sexual abuse, rape and defamation. The civil jury found Trump guilty of sexual abuse and defamation but not of rape. News reports of Carroll's allegations had been on many newscasts and in many newspapers for weeks in lurid detail.
And PETA might have also known that ABI has bigger concerns on its hands right now than a protest from PETA. The news that Bud Light's relationship with a transgender "influencer" had resulted in a 21% drop in sales for what had been A-B's largest selling brand in the U.S. had made many major newspapers and even broadcast outlets.
Not only do Trump and ABI have bigger concerns than PETA's letter, but it's certain that the letter will get almost no coverage, especially in mainstream media. PETA's PR person should have known better.