Phoenix On-Premise Outlets Saw 68.9% Rise in Pour Volume on Big Game Day

That's according to BeerBoard, which notes that nationally, draft beer volume was up 4.1% compared to Super Bowl Sunday 2022.

As they celebrated an unforgettable night, and its second title in the past four seasons, Kansas City’s draft volume was up 5.7% when compared to the day of the Big Game in 2022. KC’s draft of choice on the day was Bud Light, which was flat when compared to 2022.

In Philadelphia, fans were noted to gather at public viewing parties, rather than huddling in bars to cheer on their team. This resulted in volume being flat when compared to 2022, though rate of sale did see a 4.5% increase on the day. Bud Light was also the preferred draft beer in Philly and realized an 11.8% increase over 2022.

Nationally, Light Lagers won the day at the taps as the #1 poured style, though they were down 2.3% overall when compared to 2022. Bud Light was the top-poured brand but was down 10% from the prior year. Michelob Ultra, the #2 brand, saw a healthy 5% increase in share versus 2022. Modelo Especiál saw the most growth among top brands, climbing 11.6% on the day. This comes off 70% growth in 2022.

Compared to 2021, volume was up 42%.  But 2021 was impacted by pandemic-related restrictions.

Nationally, after realizing a big lift in volume last year (+30%), Light Lager was down 2.3% compared to 2022.  Lagers, the No. 2 style, were up 2.5%, while IPAs, the third-ranked style, were up 14.6% in share over 2022.

Bud Light was the top-poured brand nationally, but it was down 10.3% on the day. Modelo Especiál saw the most growth among top brands, climbing 11.6% on the day. This comes off 70% growth in 2022.