Beer, Wine, Cocktails Most Wanted Bev/Al Categories in Hotels: NIQ
Beer (32% of travelers), wine (29%), and cocktails (27%) are the three most wanted alcoholic categories by visitors to U.S. hotels, according to the new NielsenIQ (NIQ) Hotel Beverage Study 2026.
Demand for beverages in U.S. hotels remains high, the report shows. Soft drinks are the most popular