Pronghorn, an independent company dedicated to expanding diversity within the spirits industry by cultivating and investing in the next generation of Black founders, executives, and entrepreneurs,  announced  its most recent capital investment in Hella Cocktail Co. Pronghorn's capital investment in the brand will provide access to its supercharging services, designed to help continue scaling Hella's business.

Hella Cocktail Co.'s Co-Founder, Jomaree Pinkard will transition to chairman of Hella Cocktail Co., and assume his appointment as Pronghorn's new CEO and Managing Director.