Pursuit Spirits Plans New Whiskey Row Visitors Center

Pursuit Spirits, the award-winning independent blender and bottler of bourbon and rye whiskeys, will start construction later this month on a new visitor experience located at 722 W. Main Street on Louisville's famous Whiskey Row.

Guests will feel like “bourbon insiders” by picking their favorite barrel and filling their own bottle in a brand new Pursuit United Private Selection experience. The classroom moves beyond “Bourbon 101” and will offer unique educational sessions on maturation techniques and breaking down blends. The shop will host a variety of events including limited and rare bottle releases and intimate tastings.

"We can't wait to pull back the curtain and give bourbon lovers a truly insider's experience they won't find anywhere else," says Ryan Cecil, CEO, Master Blender, and Co-Founder of Pursuit Spirits. “We will take guests to the next level of their bourbon journey.”

The speakeasy-style basement bar will feature rustic brick walls and a contemporary design. It will offer bespoke cocktails and a menu of flights and pours from their Pursuit United core whiskey offerings, single barrels from past Pursuit Series releases, special limited edition whiskeys, and charcuterie boards from a partnership with Cultured. A soundproof studio for their popular podcast, Bourbon Pursuit, will give visitors a behind-the-scenes glimpse into the brand's roots.

“For years we’ve given recommendations to Bourbon Pursuit listeners about the best places in Louisville and now we have a destination of our own,” says Kenny Coleman, COO and Co-Founder of Pursuit Spirits. “This home on Whiskey Row will introduce more people to the Pursuit Spirits brand and our whiskeys will make new lifelong fans.”

The architecture is led by Joseph & Joseph Architects, a firm specializing in distillery design and hospitality. The firm has well over 100 years of distillery heritage, and is credited with designing the original Four Roses distillery in 1909. Design is being led in-house with connections from a local design studio. The building is owned by CORE Real Estate Partners with plans for the top three floors to be short-term rentals with 18 rooms.

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