Rebel Bourbon’s award-winning wheated recipe, known for defying
trends and being unapologetically bold, will continue to be the official bourbon of Richard Childress Racing and a multi-race primary sponsor of Kyle Busch and the No. 8 team in the NASCAR Cup Series.

“Rebel Bourbon celebrates real rebels like Kyle Busch whose rowdy spirit and fearless, unconventional approach to racing has defined his successful NASCAR career,” said Rebel Bourbon brand manager Philip Lux. “As the official bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch for a third consecutive year – we’re revved up and ready to bring this year’s Rebel sponsorship to life on and off the track for fans.”  

Rebel Bourbon and RCR will work together on unique storytelling and content integration throughout the 2026 NASCAR Cup Series season, beginning with the NASCAR Cup Series race at Circuit of the Americas in Austin, Texas, on March 1. Each of Rebel Bourbon’s primary races will celebrate the bold legacy of real rebels with custom paint schemes and fan-driven initiatives.

Since first partnering with RCR in 2024, Rebel Bourbon and RCR have worked together on several product launches and custom recipes, including a limited-edition release of Kyle Busch 108 Single Barrel
Bourbon and Rebel 100 Childress Vineyards Cabernet Franc Barrel Finish.

Rebel’s newest release, an unconventional twist on Rebel’s time-honored wheated recipe, is Rebel Root Beer featuring Straight
Bourbon Whiskey infused with the bold and creamy flavor of root beer.
“Rebel Bourbon’s approach to racing closely matches their bold but defiantly smooth premium wheated bourbon,” said Mike Verlander, president of RCR. “Our partnership reflects a shared willingness to
challenge convention, and we’re proud to help introduce Rebel’s unmistakably smooth, yet confidently
outspoken, spirits to NASCAR fans.”