RNDC to Rep LALO Spirits in 39 Markets

Republic National Distributing Company  announced its national partnership with LALO Spirits in 39 markets.

LALO Tequila is co-founded by Eduardo “Lalo” González, who is the grandson of the father of premium tequila, Don Julio Gonzalez. Lalo continues as a third-generation tequilero, as he works alongside co-founder David R. Carballido and LALO’s CEO Jim McDermott.

“We are thrilled to unlock the power of a national partnership with the LALO family brand and its new-fashioned LALO blanco tequila,” said RNDC CEO Nick Mehall. “We worked closely to create a relationship around one of the fastest-growing tequila brands and are excited to represent them. LALO is a great addition to RNDC’s portfolio and I look forward to further evolving and expanding this partnership.”

RNDC’s brand-building strength will lead market expansion over the next several years.

“We are very excited for this alignment with the RNDC family,” says Jim McDermott, LALO Spirits CEO. “At LALO, we have a mission to bring consumers back to additive-free tequila blanco, the way our founders and their friends and family enjoy tequila in Jalisco. Having the ability to work across the RNDC network with a shared passion for this mission will enable consumers across the country to become a part of our story and enjoy the cleanest spirit on earth.”

The 39-market alignment for the complete LALO Tequila portfolio was effective beginning Jan. 1, 2023.