Willamette Valley Vineyards said it selected Republic National Distributing Co., (RNDC) n New York State and the Mid-Atlantic region. 

This Mid-Atlantic change aligns Maryland and the District of Columbia with the company’s existing relationship in Virginia. The transition to utilize RNDC's expansive network within New York State positions the winery to reach new and existing consumers in this essential market. 

“Through its partnership with the Opici family over the past four years, RNDC has made significant investments in the New York State market, more than doubling its sales force and adding full state coverage with its new Syracuse warehouse. We are excited about the opportunity ahead to strengthen our presence in this critical market for Oregon wine and our flagship Pinot Noir varietal,” said Willamette Valley Vineyards CEO Michael Osborn.

“We value partners who share our commitment to quality, innovation, and building brands with intention,” said Joel Polichene, RNDC's State Executive Vice President of Maryland, Virginia, and Washington D.C. “Willamette Valley Vineyards reflects those principles, and we’re energized by the opportunity to deepen their reach across key East Coast and Mid-Atlantic markets through the strength of our local teams.” 

Willamette Valley Vineyards also announced two additions to its national sales division and a reorganization of its sales team into five regions. Robert Goodrich joined the company as Eastern Region Sales Director, bringing more than 15 years of experience in wine distribution and supplier sales, most recently serving as Regional Director of Chains for Ste. Michelle Wine Estates. Jimmy Lewis was named California Sales Manager and joined the company with more than 30 years of experience representing California wineries, wholesale distribution, and an earlier culinary career. 

They join the team led by Senior Director of National Sales Rebecca Geschwender, alongside Shelli Fowler, Central Region Sales Director; Tyler Voorhies, West Region Sales Director; and Chelsie Jewell, who manages the winery’s significant local Oregon business. 

“Willamette Valley Vineyards remains focused on innovation and identifying new, strategic points of distribution, particularly at the national level,” adds Osborn. “To support this focus, we have organized our internal team and, on a market-by-market basis, selected the selling organizations best suited to share our passion for Oregon wines with our retail and restaurant partners.” 

Furthermore, the company has transitioned its Pennsylvania representation to Southern Glazer’s Wine & Spirits, effective immediately. These refinements within the winery’s distribution relationships and sales team re-arrangement will allow Willamette Valley Vineyards to continue serving its consumer base effectively, drive meaningful growth and strengthen our market position.