Rumple Minze launches its first innovation in years with Rumple Minze Cinnamint Whiskey — a 100-proof flavored whiskey combining blazing cinnamon heat with the brand’s signature icy peppermint chill.

Inspired by the growing popularity of “fire and ice” shots in bars, Cinnamint captures that electric contrast in a single bottle — delivering the unhinged flavor intensity fans love without the need to mix.

A longtime bartender favorite, Rumple Minze expands its lineup while staying true to the bold, high-proof shot experience that has made it a staple behind the bar for decades.

This latest expression sharpens the brand’s identity while growing its range. With Cinnamint Whiskey, a new duality comes into focus — familiar warmth meets bracing cool; nostalgia meets something entirely new. Blazing cinnamon leads, an icy mint chill follows, and a caramel-rounded whiskey core ties it together, delivering layered heat balanced by a cooling snap.

“Rumple has always had a strong presence in social occasions,” said Olivia Kupfer, U.S. Business Director, Rumple Minze. “It’s a brand people recognize instantly and associate with bold flavor and character. With Cinnamint Whiskey, we’re simply giving them another way to enjoy Rumple — the same audacious personality with the heat turned up.” 

The release arrives at a time when legacy brands are being rediscovered by a new generation of legal drinking age consumers, with Rumple Minze finding fresh relevance in today’s occasion-driven drinking culture. Rumple Minze never went away — and for those who know it, the brand’s 80s-inspired, gothic aesthetic has always been part of its appeal. The brand's frenzied fanbase who have already found Cinnamint Whiskey in the wild are flooding social media with fan lore, inside jokes, trade humor and the kind of unhinged excitement only Rumple Minze fans can deliver.” 

Rumple Minze Cinnamint Whiskey rolls out nationally in 750mL at a suggested retail price of $19.99, along with 375mL, 50mL and 1L formats.