Samuel Adams Brewing the American Dream has surpassed $100 million of funding small food and beverage businesses across the U.S. Brewing the American Dream, Samuel Adams's priority philanthropy program, is marking its 15th anniversary.
Established in 2008, Brewing the American Dream was born out of the same passion that led Sam Adams founder and brewer, Jim Koch, to start the craft beer revolution. Koch recognized that despite being the heartbeat of our country, food and beverage entrepreneurs are often underrepresented and underfunded. He set out to support them with valuable resources and much-needed access to capital. 15 years later, Brewing the American Dream celebrates $100 million in loan funding to more than 4,200 small business owners, with coaching and mentorship provided to 14,000 entrepreneurs who have created or retained more than 11,000 local jobs nationwide. Moreover, identifying the unique barriers they face, Brewing the American Dream has proudly championed a network of businesses that are 76% BIPOC-owned and 63% female-owned.
"There could not be a better way to celebrate our 15th year than with this incredible milestone. How time flies when you are doing what you love and get to help others do the same," said Jennifer Glanville Love, Director of Partnerships & Collaborations at Boston Beer Company. "We are immensely grateful to have supported so many deeply impassioned entrepreneurs who fearlessly chase their dreams each day--and that's really what $100 million represents for us, more dreams realized."
Amidst the current economic landscape, access to affordable capital is critical for aspiring food & beverage entrepreneurs. Yet, the program's impact stretches well beyond funding. It boasts a dynamic breadth of initiatives that offer business advice and discipline-specific education to equip participants with the knowledge and skills to run a healthy, growing enterprise.
Brewing the American Dream's unique program roster retains year-round efforts like Speed Coaching and Pitch Room Competitions, the latter of which has awarded a total of $500,000 to finalists in various markets across the country. Another program staple, the Brewing & Business Experienceship, is now in its 12th year of selecting one lucky craft brewer to work side-by-side with experts at the Samuel Adams Boston Brewery.