Sazerac Acquires UK Vodka Brand

Sazerac, one of the leading and fastest-growing spirits companies in the world, said it completed its acquisition of Au Vodka, a UK-based vodka and ready-to-drink (RTD) brand. The deal was first announced as a binding agreement and has now closed following customary completion conditions. Terms of the transaction will not be disclosed.

Sazerac's growth has been driven by a long-term approach to building brands, strategic acquisitions and sustained investment. From its roots in New Orleans, La., and Louisville, Ky,, the company has scaled into a global spirits business by maintaining an entrepreneurial approach and a focus on brands, consumers and execution.

The United Kingdom is an important market for Sazerac, and the acquisition allows the company to deepen its portfolio there as part of its continued strategy of investing in brands and expanding its global presence.

Of the deal, Jake Wenz, Sazerac president/CEO, said: "Au Vodka is a brand we've long admired, and it's had a phenomenal growth trajectory since 2015. What Charlie, Jackson and Charlie have achieved in just over a decade is spectacular and rare, and we have big plans for Au as we welcome the brand into the Sazerac family. This deal enables Sazerac to further expand our portfolio in the UK while also offering a path for continued global growth for Au."

Founded in Swansea in 2015 by friends Charlie Morgan and Jackson Quinn, Au's vision was simple: take a different approach to vodka. The brand quickly established itself with its distinctive gold bottle, flavored vodka portfolio and marketing strategy built around social media and culture. Au has since grown beyond the UK, expanding into new markets while maintaining the original spirit that helped establish the brand.