CRŪ Winery named Serendipity Wines its new distributorin California. This partnership will continue CRŪ Winery's growth in California while bringing highly acclaimed, single vineyard wines from the Central Coast into the Serendipity Wines portfolio.

CRŪ Winery crafts wines from prestigious vineyards throughout the Central Coast with a focus on Chardonnay, Pinot Noir and Rhône varietals. The winery has grown 438% percent since 2019 while expanding their distribution footprint both nationally and internationally.

In choosing Serendipity Wines as its" new California distributor, CRŪ Winery CEO Nathan Stern states, "Our team has been impressed by Serendipity Wine's track record of strategic growth, focus on building an impressive and curated portfolio and exceptional service. We are confident our new partnership with Serendipity Wines will continue our consistent, year-over-year, double-digit growth while introducing new consumers to CRŪ Winery. We look forward to this partnership and exciting new chapter of focus and growth on this very special brand."  

Commenting on the strategic addition of CRŪ Winery to the Serendipity Wines portfolio, Jay Akin, Serendipity Wines California vp-Sales, says "CRŪ Winery brings a compelling combination of vineyard pedigree, stylistic clarity, and strong brand momentum. The diversity of California terroir and appellations make them an excellent partner for the curation of our portfolio. Our sales team is excited to build on their existing California presence and support continued, sustainable growth."