SGWS eCommerce Platform Passes $3 Billion Mark

Southern Glazer's Wine & Spirits said its B2B eCommerce platform has passed the $3 billion revenue mark in 2022, following continued adoption among the Company’s customer base. Since its launch in 2019, Proof has been transforming the way Southern Glazer’s sales team connects with and assists its customers, while also enabling restaurants, bars, retail stores and other beverage-focused organizations to search an extensive portfolio of brands, reorder favorites, and browse and discover exciting new products from anywhere and on any device.

In 2022, more than 82,000 hospitality customers place orders on, purchasing more than 61,000 products and resulting in more than 17 million cases delivered. In addition, sales consultants were able to generate more than one million proposals through the platform, leading to millions of dollars in incremental sales and 70,000 new points of distribution in 2022.