Southern Glazer's Wine & Spirits of New York has opened a 4485-square-foot Direct Warehouse Sales operation in New York, a Fine Wine Room and a state-of-the art Mixology Lounge.
The new DWS holds close to 800 spirits and wine SKUs and allows any retailer with a valid NYS Liquor License to shop for and purchase top selling spirits and wines from the Southern Glazer’s of New York portfolio. This significant new asset improves the efficiency of wine and spirits sales by giving customers another convenient way to do business with Southern Glazer’s, the company said.
The new DWS holds nearly 800 spirits and wine SKUs and allows any retailer with a valid New York State Liqour license to purchase best-selling wines and spirits from SGWS-N Y's portfolio.
The Fine Wine Room boasts high-end millwork and a tasting area with access-controlled Dura Glide glass doors. The room holds close to 200 wine SKUs ranging from affordable brands to luxury items within the Southern Glazer’s of New York portfolio.
Southern Glazer's plans to soon open a new business center, where business guests will be business center. Guests will be greeted by a welcoming and modern lobby area, leading to the Mixology Lounge, with a striking bar featuring brands from the Southern Glazer’s of New York spirits and wine portfolio. This space will be ideal for drink development and mixology training, along with casual receptions for invited guests