SGWS Selects Form Image Recognition Software for Field Sales and Market Intelligence

Southern Glazer's Wine & Spirits off-premise field teams will use Form to evaluate positioning and pricing for wine and spirits products in coolers, cold vaults, shelves, end caps, and floor displays in applicable accounts, while on-premise teams will use the app to collect data about product placement on back bars, wine, and cocktail menus.

As field teams take photos of products and menus on mobile devices, Form computer vision AI detects, recognizes, and analyzes data from the photos to provide market intelligence in near real-time. Fully integrated into Southern Glazer's Proof Sales CRM application, the Company's field teams can then use the app's market intelligence to take immediate action to improve product positioning in retail stores, restaurants, and bars. Form said.

Southern Glazer's will use Form's new image recognition software to automate its data collection process and enable its field teams to spend more time building relationships with customers while delivering accurate, same-day intelligence about products and prices. Form's image recognition software provides field-focused ease of use, speed, and accuracy in analyzing tens of thousands of the distributor's SKUs, along with Form's demonstrated commitment to rapid innovation and customer success, Form said..

"Our customers are looking for a complete solution to manage execution and optimize their market position as they capture, analyze, and act on data from their field teams," explains Form CEO Ali Moosani. "With integration, Form's image recognition solution can unite execution data with other analytics to allow customers to make strategic business decisions that give them an incredible competitive advantage."