Southern Glazer’s Wine & Spirits said it agreed to acquire substantially all the assets of Eagle Rock Distributing Co.’s (Eagle Rock) Colorado operations, a leading total beverage distributor in Colorado.

Expected to close in the summer of 2026, the transaction presents a powerful opportunity to distribute Anheuser-Busch’s full product portfolio currently sold in Colorado—from its industry-leading beer brands, including Michelob ULTRA, Busch Light, Budweiser, and Bud Light, to its fast-growing hard beverages, including Cutwater Spirits, NÜTRL Vodka Seltzer, and BeatBox Beverages, to its new energy drink line, Phorm Energy—along with Tilray Brands, Sazerac Co., and a range of brands from additional suppliers.

“This acquisition enables Southern Glazer’s to significantly expand its total beverage distribution in Colorado by adding high profile brands to our portfolio that strategically align with our total beverage strategy,” said Wayne E. Chaplin, SGWS President/CEO. “Eagle Rock has built a strong business in Colorado with a highly respected team and valued supplier partnerships. By bringing our organizations together, we can expand opportunities for suppliers and provide even greater choice and service for customers.”

This acquisition expands Southern Glazer’s reach in Colorado and advances the Company’s strategy to deliver a broad, end-to-end beverage portfolio for customers and supplier partners.